Tag Archives: naming rights

Jerry McGuire, anyone? Sports agents, naming rights and marketing your dreams all the way to China – LOB 016

Is like being a sports agent like Jerry McGuire? Naming rights at a sports venue. What does it really cost? What kind of results are sponsors at sports venues really looking for? A marketing consultant to companies sponsoring worldwide sports events explains what it’s really all about. How one local boy wound up running a sports marketing group in China despite having a Boston accent and not speaking Chinese. Greg Stoller’s guests are Joe Rosen, Managing member of Orpheus Sports and Entertainment; Jay Fee, Partner at Nelson, Mullins, Riley & Scarborough; Dave Mingey, President of Glideslope; Tom McCarthy, CEO of Beijing International Group.