Monthly Archives: January 2018

Starting a new business? How much do you know about your customer? – LOB 003



You’re an entrepreneur working on the plan for your new business. How much do you know about your customer? Are you marketing in the right places? Do you change your plans on the fly,…or trust your gut?  The Language of Business host Greg Stoller talks with three experts on starting a new business: Lisa Tanzer, Marketing Director of Life Is Good; Sarah Fay, Media Advisor to Adaptive Intelligence; Drew Hannah, CEO of RBM Technologies.


Host Greg Stoller


Lisa Tanner


Sarah Fay


Drew Hannah


Writing your business plan – LOB 002



You’re an entrepreneur ready to start pitching your new business…but first, you need to write your Business Plan and you need a Competitive Analysis.

The Language of Business host Greg Stoller talks with three experts on planning and marketing a new business: John Francis, CEO of Test My Pitch; Patricia Gray, Principal at PA Gray Law; Leo Brea, Executive Director of Veconinter.


Host Greg Stoller


John Francis


Patricia Gray


Leo Brea

 


Do you need a 50-page Business Plan? – LOB 001



When doing a startup, do you need a full-fledged 50-page written Business Plan…or will a “back of the napkin” approach work just as well? The language of Business host Greg Stoller talks with three entrepreneurs and gets three different takes on the need for a Business Plan from Tony Solomons, President of Ideal Marketing Group; Jeff Hulton, entrepreneur, and Digital Artist; Cindy Brown, CEO of Boston Duck Tours.


Host Greg Stoller


Tony Solomons


Jeff Hulton


Cindy Brown