Monthly Archives: January 2018

Starting a new business? How much do you know about your customer? – LOB 003

You’re an entrepreneur working on the plan for your new business. How much do you know about your customer? Are you marketing in the right places? Do you change your plans on the fly, or trust your gut?  MBA professor Greg Stoller talks with three experts on planning and marketing a new business.

Do you need a Business Plan? – LOB 001

When doing a startup, do you need a full-fledged 50-page written Business Plan or will a “back of the napkin” approach work just as well? MBA Professor Greg Stoller interviews three entrepreneurs, each with a different take on the need for a Business Plan.