Monthly Archives: September 2022

Earned Media in PR and earning good money as a social media influencer – LOB 313



“Earned Media” in Public Relations can really pay dividends…and how being a social media influencer can pay money.

The Language of Business Podcast looks at how the world of public relations is evolving, and “earned media” is one important tool. Plus, making good money as a social media influencer. Host Greg Stoller talks with Oliver Pour, recent graduate of the School of Communications at Boston University and now Account Executive at Luminance and with Nikki Huang, Social Media Influencer and Merchandising Consultant at Rustans Commercial Corporation.

Host Greg Stoller

Oliver Pour

Nikki Huang

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Teaching the art of professional writing – LOB 312



Writing an admission essay that will get you into the college of your choice is no easy task. But help is available. Teaching people how to write professionally is not just an important skill…it’s also a business.

The Language of Business Podcast looks at the business of teaching professional writing. First, Host Greg Stoller talks with Steve Graham, Write Center Professor at Arizona State University about how writing develops, how to teach it effectively and how writing can be used to support reading and learning…and how you can make money teaching it. Then we meet Brad Schiller, Founder of Prompt, who specializes in helping people become better communicators, writers and thinkers. His goal: Coach aspiring college students on how to write an effective admission essay.

Host Greg Stoller

Steve Graham

Brad Schiller

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