When your brilliant marketing campaign isn’t working…you sit down and say, “Umm, let’s fix that.” The Language of Business looks at re-branding CSN Stores into Wayfair, fixing the ZipCar logo, the air freshener nobody wanted to buy, the women’s deodorant packing you’d never get away with today, and turning a dumb crockpot into a smart crockpot.
You’ve got an elevator pitch. Before you step in that elevator, make sure your pitch is on point. By testing it. There are often cultural gaps in business communication, but there are experts who can help you bridge those gaps. And how would you rate your listening skills?
Everyone will tell you: when you’re starting a new business, you absolutely need to network, network, network. Why? What’s the best way? What can you get out of it?
In this episode, The Language of Business takes a deep dive into networking. Host Greg Stoller talks with four experts with varied expertise: Diane Darling, one of the original networkers featured in the Wall Street Journal; Steve Snyder of Gesmer Updegrove, LLP; Juliette Mayers, CEO of Inspiration Zone; Henry Mittelman of Unstuck Solution and self-described un-networker and author of “Unstuck for Good”, available on Amazon.com.