Monthly Archives: July 2019

Really know your customer – LOB 079

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You’re an entrepreneur working on the plan for your new business. Make sure you know as much as you can about your customer. Are you marketing in the right places? Do you change your plans on the fly,…or trust your gut?

The Language of Business host Greg Stoller talks with three experts on starting a new business: Lisa Tanzer, Marketing Director of Life Is Good; Sarah Fay, Media Advisor to Adaptive Intelligence; Drew Hannah, CEO of RBM Technologies.


Host Greg Stoller


Lisa Tanner


Sarah Fay


Drew Hannah

Back of the napkin? – LOB 078

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When planning a startup, do you need a full-fledged 50-page written Business Plan…or will a “back of the napkin” approach work just as well? The language of Business host Greg Stoller talks with three entrepreneurs and gets three different takes on the need for a Business Plan from Tony Solomons, President of Ideal Marketing Group; Jeff Hulton, entrepreneur, and Digital Artist; Cindy Brown, CEO of Boston Duck Tours.


Host Greg Stoller


Tony Solomons


Jeff Hulton


Cindy Brown

 

Doing business in China…it’s all about the government – LOB 077

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Business development in China is different from doing business in the US. So is business consulting. And asset evaluation. It’s all about government control.

The Language of Business travels to Beijing. Host Greg Stoller talks with Jian Min Sun, Chair of Pan China Asset Appraisal; Josie Zhang, Sr. Consultant at China Consultants of Accounting and Finance; Da Xian Gu, a private investor in Beijing.