Be like Google and know all about your customer – LOB 047



You’re an entrepreneur working on the plan for your new business. Make sure you know as much as you can about your customer. Google sure does that. Are you marketing in the right places? Do you change your plans on the fly,…or trust your gut?

The Language of Business host Greg Stoller talks with three experts on starting a new business: Lisa Tanzer, Marketing Director of Life Is Good; Sarah Fay, Media Advisor to Adaptive Intelligence; Drew Hannah, CEO of RBM Technologies.


Host Greg Stoller


Lisa Tanner


Sarah Fay


Drew Hannah


Write your business plan. But first, test your pitch – LOB 046



You’re an entrepreneur ready to start pitching your new business…but first, you need to write your business plan. Oh, yes…you also need to do a competitive analysis.  The Language of Business host Greg Stoller talks with three experts on planning and marketing a new business: John Francis, CEO of Test My Pitch; Patricia Gray, Principal at PA Gray Law; Leo Brea, Executive Director of Veconinter.


Host Greg Stoller


John Francis


Patricia Gray


Leo Brea

 


Will a back-of-the-napkin business plan work? – LOB 045



When planning a startup, do you need a full-fledged 50-page written Business Plan…or will a “back of the napkin” approach work just as well? The language of Business host Greg Stoller talks with three entrepreneurs and gets three different takes on the need for a Business Plan from Tony Solomons, President of Ideal Marketing Group; Jeff Hulton, entrepreneur, and Digital Artist; Cindy Brown, CEO of Boston Duck Tours.


Host Greg Stoller


Tony Solomons


Jeff Hulton


Cindy Brown

 


48 web sites in 48 hours – LOB 044



The Language of Business looks at 48 in 48: a nonprofit that works to build websites for local nonprofits. Lots of them. In fact, they come to a market and build 48 web sites in 48 hours. The started in Atlanta, came to Boston this year, and look to go international next year.

Greg Stoller talks with 48 in 48 Executive Director Carole Williams; 48 in 48 Co-Founder and sponsor Adam Walker; Karley Ausiello, Sr. VP of Community Impact at the United Way of Massachusetts Bay and Merrimack Valley.


Carole Williams


Adam Walker


Karley Ausiello

 


Fashion for the boss lady, investment ethics, Boston oldest distillery – LOB 043



Fashion for the boss lady. Update your work wardrobe every month without buying new clothes. On this episode of The Language of Business, host Greg Stoller talks with Ambika Singh, CEO of Armoire. She’s an entrepreneur who got started with an MIT Delta V Accelerator; Darby Hobbs, CEO of Social 3, talks about how to be ethical when dealing with nonprofit investors; Scott Allen, VP/General Manager of MS Walker, Boston’s oldest distillery. It’s a 5th generation business that puts a high value on employees.


Ambika Singh


Darby Hobbs


Scott Allen


Language of Business visits Beijing – LOB 042



A student in China is about to get her undergraduate degree. Her next plan is to go to the US to earn an MBA from Boston College, work in America, then return to China. Asset valuation in China is different from the US. Business development is different. Investing in China is different than investing in the US. Government control has a lot to do with it.

The Language of Business travels to Beijing. Greg Stoller talks with Ning Qiu, an undergrad student at Beijing University; Jian Min Sun, Chair of Pan China Asset Appraisal; Josie Zhang, Sr. Consultant at China Consultants of Accounting and Finance; Da Xian Gu, a private investor in Beijing.


Art in Business – LOB 041



A gallery that sells art…but also gives 50% to charity. An Emmy-winning graphic artist decides to become an artist. Which wins – passion or income? If you’re an artist making money…who handles the paperwork? When cake making becomes an art form.

The Language of Business looks at art in business. Greg Stoller talks with Elaine Markoff, Founder of Art in Giving; Joanne Kaliontz, Graphic Designer of Studio51 Design; Jim Grace, Executive Director, Arts and Busines Council of Greater Boston; Paula Kirrane, Owner, The Icing on The Cake.


Digital Marketing – LOB 040



How big is your digital stack? What do people say about you when you leave the room? Finding the special “P1” customer. What are nonprofits willing to pay you when you give them ROI? The difference between regular marketing and digital marketing.

The Language of Business looks at digital marketing.  Greg Stoller talks with Anita Breardon,Cabinet M; Dan Sullivan, CEO of Crowdley; Julia Campbell, CEO of JC Social Marketimg; Manny Veiga, Content Manager, March Communications.


The business of medical devices – LOB 039



Medical devices – not making them, buying and selling them. How does a knee replacement work? And who makes it? Growing a body part from your own body. It’s called regenerative medicine. Plus, how doctors can check your  cardiac rhythm on the cloud.

The Language of Business takes a deep dive into the world of medical devices. Greg Stoller talks with Nancy Briefs, CEO of InfoBionic; Bruce Blessington, medical device company executive; Jonathan Lieber, CFO of Histogenics; William Edelman, medical device executive.

 


The business of dentistry – LOB 038



Taking pride in watching your best customer throw away your best product. When a dentist is designing a new office…who decides how to fill the cavity of space? The demographics of dentistry are changing: 50% of students entering dental school are female. Planning 5 years ahead for the well-being of your dentist…and your teeth. Getting your teeth cleaned sonically in only 30 seconds.

The Language of Business drills down into the business of dentistry. Greg Stoller talks with Paul Paisner, President of Door to Door Dental; Eddie Coppelman, President of C Square Construction; Ray Martin, President of the Massachusetts Dental Society; Jeffrey Lowenstein, Orthodontist and Massachusetts Dental Society Board Trustee; Oliver Chu, Founder of uSonik Inc.