Evaluating risk – LOB 009



Every business idea carries a certain amount of risk. How much do you tell your investor about the risk? How do people in the energy industry deal with risk? Do analysts and investors react the same way when it comes to risk? What about the risks in keeping five-generation family business in the black, year after year? In this episode of The Language of Business, host Greg Stoller talks with experts in each area. Guests are Bill Contente of Gesmer Updegrove LLP, Bob Goodoff of Sewa View Advisors, Christopher Mirabile of LaunchPad Venture Group and Scott Allen of MS Walker.


Starting from scratch – LOB 025



At first, it wasn’t working. Then a web site reboot quadrupled the business. Managing a lawsuit on the cloud…when you’re not even a lawyer. Video games that are fun for your kids, and help them stay healthy. You’re ready to say, “let’s do this” for your weekend pickup game…but you don’t have a gym to use. Here’s someone to call. The Language of Business Podcast looks at businesses starting from scratch. Greg Stoller’s guests are Jeannine O’Neil, Founder of JO Social Branding; Cash Butler, CEO of Clarilegal; Nikita Virani, CEO of Wizdy; Michael Scheffler, CEO of Spaces to Go.


Women on corporate boards…there are way too few – LOB 024



You’re sitting in the corporate conference room…and you’re the only woman at the table. Nationwide, women have only 20% of the seats on corporate boards. How much can a CEO control who’s on the board? A business designed to change corporate culture in other businesses. In episode 24 Greg Stoller discusses the state of women on boards with Kathy Cuocolo, Financial Sector Board Director; Patricia Flynn, Professor at Bentley University; Bob Rivers, CEO of Eastern Bank; Stephanie Sonnabend, CEO of 2020 Women on Boards.


Small businesses that made it – LOB 023



A reversal of the movie “You’ve Got Mail.” The little bookstore around the corner fought a challenge from a big box store…and won. She went from a one-woman brokerage to managing 700 million dollars in investments. Actually getting the keys to a candy store – your own. Greg Stoller interviews Dana Brigham, Co-Owner of Brookline Booksmith; Debra Brede, CEO of DK Brede Investment Management; Linda Gilman, owner of Indulge!


People care about Made in America – LOB 022



How a shirtmaker can afford to pay $12 an hour when workers in China are making $2.50 a day. Keeping “the girls” in place and comfortable. How much sun do you need? Here’s how you can tell. A manufacturer who has made suits for every POTUS since Lincoln…and they speak 15 languages in the factory. All of it made in America. Greg Stoller interviews Bob Kidder, President of New England Shirt Company; Melanie Berger, Founder of Mariwear; Ed Likovitch, CEO of GoodLux Technology; John Martynec, CEO of Southwick, makers of Brooks Brothers suits.

 


Business Pivots – LOB 021



Business pivots. When the technology you’re using is no longer the best out there…how do you fix that? An interactive storefront display that works even when the store is closed. A craft brewery named for an island in South Boston that isn’t really an island, and the beer isn’t brewed there anyway. But it has a great name. And how do you choose a memorable name for your company? Pick one that’s fun to say. Greg Stoller interviews David Teplow, CEO of Integra Technology; Oleg Vyadro, CEO of Imagesurge; Adam Romanow, President of Castle Island Brewing Co; Scott Hunter, CEO of Vedavoo Better American Gear.

 


Kiss, bow or shake hands? Getting the international culture correctly – LOB 020



Kiss, bow or shake hands? The appropriate hello depends on where you are. Learn how to play nicely in the international sandbox. Translating Korean into Norwegian…and getting it right. From the Netherlands to New Hampshire…not getting lost in translation. Greg Stoller‘s guests are Wendy Pease, Owner/Executive Director of Rapport International; Lance Shaw, Director of Product Marketing at Commvault; Kaarina Kvaavik, Managing Partner of Language I/O; Lucia Kash, Director of Business Development at Language I/O.


Decoding the ABC’s of finance – LOB 019



How do you fund your next startup? Venture Capital or Private Equity? A bank loan? What does a hedge fund do? What about a mutual fund? Large Cap, Small Cap, VC, PE, IPO, ROE, CMO…the ABC’s of finance are decoded. Greg Stoller interviews Christopher Hennessey, Associate Professor of Law at Babson College; Steve Segal, Founding Partner at JW Childs Associates; Larry Gennari, Partner at Gennari, Aronson; Barry Sloane, President & CEO of Century Bank.


Consumer focused marketing – LOB 018



The difference between being a trusted advisor and a service provider. The men’s deodorant marketing that failed, and the woman in a power Ninja pose that helped make a blender a huge success. How to keep your customers interested when you’re marketing outlet covers. Consumer-focused marketing. Greg Stoller interviews Wendy Carr of Carr Marketing Strategy: George O’Shea of Lindall Hill Group; Al Peckham of LecktralLock.


Re-branding. Wayfair. ZipCar. Radio on the weekend. 130 year-old firefighter gear – LOB 017



Re-branding everything from ZipCar to Wayfair to weekends on the radio. Re-branding digital medical records so they are more accessible. Re-branding 130 year-old protective firefighting gear as athletic wear for firefighters. Greg Stoller talks with logo specialist Melanie Lowe, owner of Power M Space Design; John Garabedian, Hall-of-Fame radio Talent and owner of CodCom Broadcasting; John Gobron, President of Aventura Awareness Computing; Rob Freese, Senior VP Marketing, Global Manufacturing, makers of protective firefighting gear for 130 years.