Really know your customer – LOB 079



You’re an entrepreneur working on the plan for your new business. Make sure you know as much as you can about your customer. Are you marketing in the right places? Do you change your plans on the fly,…or trust your gut?

The Language of Business host Greg Stoller talks with three experts on starting a new business: Lisa Tanzer, Marketing Director of Life Is Good; Sarah Fay, Media Advisor to Adaptive Intelligence; Drew Hannah, CEO of RBM Technologies.


Host Greg Stoller


Lisa Tanner


Sarah Fay


Drew Hannah


Back of the napkin? – LOB 078



When planning a startup, do you need a full-fledged 50-page written Business Plan…or will a “back of the napkin” approach work just as well? The language of Business host Greg Stoller talks with three entrepreneurs and gets three different takes on the need for a Business Plan from Tony Solomons, President of Ideal Marketing Group; Jeff Hulton, entrepreneur, and Digital Artist; Cindy Brown, CEO of Boston Duck Tours.


Host Greg Stoller


Tony Solomons


Jeff Hulton


Cindy Brown

 


Doing business in China…it’s all about the government – LOB 077



Business development in China is different from doing business in the US. So is business consulting. And asset evaluation. It’s all about government control.

The Language of Business travels to Beijing. Host Greg Stoller talks with Jian Min Sun, Chair of Pan China Asset Appraisal; Josie Zhang, Sr. Consultant at China Consultants of Accounting and Finance; Da Xian Gu, a private investor in Beijing.


Women taking over dentistry – LOB 076



The demographics of dentistry are changing: 50% of students entering dental school are female. Watching your best customer throw away your best product. And enjoying it. When a dentist is designing a new office…who decides how to fill the cavity of space? Planning 5 years ahead for the well-being of your dentist…and your teeth.

The Language of Business drills down into the business of dentistry. Greg Stoller talks with Paul Paisner, President of Door to Door Dental; Eddie Coppelman, President of C Square Construction; Ray Martin, President of the Massachusetts Dental Society; Jeffrey Lowenstein, Orthodontist and Massachusetts Dental Society Board Trustee.

 


48 in 48 coming back to Boston – LOB 075



The Language of Business looks at 48 in 48: a nonprofit that works to build websites for local nonprofits. Lots of them. In fact, they come to a market and build 48 web sites in 48 hours. They started in Atlanta, and they’re now in 8 cities across the USA, plus London. 48 in 48 returns to Boston this coming October 25-27.

Greg Stoller talks with 48 in 48 Executive Director Carole Williams; 48 in 48 Co-Founder and sponsor Adam Walker; Karley Ausiello, Sr. VP of Community Impact at the United Way of Massachusetts Bay and Merrimack Valley.


Greg Stoller


Carole Williams


Adam Walker


Karley Ausiello

 


How big is your digital stack? – LOB 074



How big is your digital stack? What do people say about you when you leave the room? Finding the special “P1” customer. What are nonprofits willing to pay you when you give them ROI? The difference between regular marketing and digital marketing.

The Language of Business looks at digital marketing.  Greg Stoller talks with Anita Breardon, Co-founder of Cabinet M; Dan Sullivan, CEO of Crowdley; Julia Campbell, CEO of JC Social Marketing;

 


Growing a body part from your own body – LOB 073



Growing a body part from your own body. It’s called regenerative medicine. Medical devices – not making them, buying and selling them. How does a knee replacement work? And who makes it? Plus, how doctors can check your cardiac rhythm on the cloud.

The Language of Business takes a deep dive into the world of medical devices. Greg Stoller talks with Nancy Briefs, CEO of InfoBionic; Bruce Blessington, medical device company executive; Jonathan Lieber, CFO of Histogenics..

 


A business in the family for generations. Nothing like a startup – LOB 072



A business that’s been in the family for generations is a lot different than a startup.  One acts like a bank to control cash flow. When it’s not the career they’re dreaming about…how do you talk the kids into joining the business? The company that’s been distilling liquor in Boston since the 21st amendment passed.

Greg Stoller talks with Dan Weller of Weller Carpets; Anthony DiRico of Hub Folding Box Company; Scott Allen of MS Walker Distributors in Somerville.


The 60-year-old cocktail party problem solved. Thanks, Angel – LOB 071



Solving a 60-year-old cocktail party problem: keeping background noises out and the conversation easy to hear. Two men from UNH did it…thanks to an Angel investor. Does an Angel think 10% success means getting 1 out of 10 right…or getting 10 out of 100 right? You’d like an Angel investor? How does an Angel find you? You go looking, that’s how.

The Language of Business looks up to learn about Angel Investing. Host Greg Stoller talks with Kevin Short, CTO and Jochen Meissner, CEO of Setem Technologies, part of Xmos;
Ben Littauer, management consultant and Angel Investor; Gus Lawlor, Managing director of HealthCare Ventures.

 


When a business crisis hits – LOB 070



When a crisis hits your business…what do you do first? How quickly do you have to react? What if the story is fake news? Do people forgive you when you tell the truth about a mistake?

In this episode, The Language of Business looks at using PR firms. Host Greg Stoller talks with John Houle, CEO of JH Communications; Janey Bishoff, CEO of Bishoff Communications; Brett Carney, CEO of Carney Communications.