Monthly Archives: February 2020

Challenges of international startups – LOB 090



You’re an entrepreneur from Brazil running a Brazilian food truck. Where you find investors? In the US…or Brazil? A very successful kid’s clothing company in Japan wants to make inroads to the US market. But they have a name problem. They’re called Miki House…but they have no connection to Disney. Will American consumers understand that?

The Language of Business looks at the challenges of international startups. Host Greg Stoller talks with Rodolfo Penna, an entrepreneur from Brazil running two startups while studying for his MBA. And we travel to New York City to meet with Yoshi Takeda, President of Miki House USA, a division of the Japanese children’s clothing giant.


Greg Stoller with Rodolfo Penna


Yoshi Takeda with Greg Stoller