Tag Archives: logos

Re-branding. Wayfair. ZipCar. Radio on the weekend. 130 year-old firefighter gear – LOB 017

Re-branding everything from ZipCar to Wayfair to weekends on the radio. Re-branding digital medical records so they are more accessible. Re-branding 130 year-old protective firefighting gear as athletic wear for firefighters. Greg Stoller talks with logo specialist Melanie Lowe, owner of Power M Space Design; John Garabedian, Hall-of-Fame radio Talent and owner of CodCom Broadcasting; John Gobron, President of Aventura Awareness Computing; Rob Freese, Senior VP Marketing, Global Manufacturing, makers of protective firefighting gear for 130 years.