Consumer focused marketing – LOB 018

The difference between being a trusted advisor and a service provider. The men’s deodorant marketing that failed, and the woman in a power Ninja pose that helped make a blender a huge success. How to keep your customers interested when you’re marketing outlet covers. Consumer-focused marketing.

The Language of Business looks at consumer-based marketing. Host Greg Stoller interviews Wendy Carr of Carr Marketing Strategy; George O’Shea, Strategic Consultant at Hyperwave Technologies; Al Peckham of LectraLock.