Tag Archives: digital marketing

Really know your customer – LOB 079

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You’re an entrepreneur working on the plan for your new business. Make sure you know as much as you can about your customer. Are you marketing in the right places? Do you change your plans on the fly,…or trust your gut?

The Language of Business host Greg Stoller talks with three experts on starting a new business: Lisa Tanzer, Marketing Director of Life Is Good; Sarah Fay, Media Advisor to Adaptive Intelligence; Drew Hannah, CEO of RBM Technologies.


Host Greg Stoller


Lisa Tanner


Sarah Fay


Drew Hannah

How big is your digital stack? – LOB 074

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Podcast: Play in new window | Download (Duration: 18:42 — 14.9MB) | Embed

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How big is your digital stack? What do people say about you when you leave the room? Finding the special “P1” customer. What are nonprofits willing to pay you when you give them ROI? The difference between regular marketing and digital marketing.

The Language of Business looks at digital marketing.  Greg Stoller talks with Anita Breardon, Co-founder of Cabinet M; Dan Sullivan, CEO of Crowdley; Julia Campbell, CEO of JC Social Marketing;

 

How big is your digital stack? – LOB 074

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Podcast: Play in new window | Download (Duration: 23:09 — 18.4MB) | Embed

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How big is your digital stack? What do people say about you when you leave the room? Finding the special “P1” customer. What are nonprofits willing to pay you when you give them ROI? The difference between regular marketing and digital marketing.

The Language of Business looks at digital marketing.  Greg Stoller talks with Anita Breardon,Cabinet M; Dan Sullivan, CEO of Crowdley; Julia Campbell, CEO of JC Social Marketimg; Manny Veiga, Content Manager, March Communications.