Tag Archives: business plan

Back of the napkin? – LOB 078

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When planning a startup, do you need a full-fledged 50-page written Business Plan…or will a “back of the napkin” approach work just as well? The language of Business host Greg Stoller talks with three entrepreneurs and gets three different takes on the need for a Business Plan from Tony Solomons, President of Ideal Marketing Group; Jeff Hulton, entrepreneur, and Digital Artist; Cindy Brown, CEO of Boston Duck Tours.


Host Greg Stoller


Tony Solomons


Jeff Hulton


Cindy Brown

 

Will a back-of-the-napkin business plan work? – LOB 045

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Podcast: Play in new window | Download (Duration: 26:58 — 20.3MB) | Embed

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When planning a startup, do you need a full-fledged 50-page written Business Plan…or will a “back of the napkin” approach work just as well? The language of Business host Greg Stoller talks with three entrepreneurs and gets three different takes on the need for a Business Plan from Tony Solomons, President of Ideal Marketing Group; Jeff Hulton, entrepreneur, and Digital Artist; Cindy Brown, CEO of Boston Duck Tours.


Host Greg Stoller


Tony Solomons


Jeff Hulton


Cindy Brown

 

Writing your business plan – LOB 002

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Podcast: Play in new window | Download (Duration: 26:25 — 19.1MB) | Embed

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You’re an entrepreneur ready to start pitching your new business…but first, you need to write your Business Plan and you need a Competitive Analysis.

The Language of Business host Greg Stoller talks with three experts on planning and marketing a new business: John Francis, CEO of Test My Pitch; Patricia Gray, Principal at PA Gray Law; Leo Brea, Executive Director of Veconinter.


Host Greg Stoller


John Francis


Patricia Gray


Leo Brea