The Language of Business looks at using PR firms. Can doing your own public relations on social media work? In the middle of a business crisis, what do you do first? How quickly do you have to react? What if the story is fake news? How quickly do people forgive you when you tell the truth about a mistake? On this episode Greg Stoller talks with Brett Carney, CEO of Carney Communications; Janey Bishoff, CEO of Bishoff Communications; John Houle, CEO of JH Communications.