Category Archives: Episodes

Writing your business plan – LOB 002

Episodes, , ,

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You’re an entrepreneur ready to start pitching your new business…but first, you need to write your Business Plan and you need a Competitive Analysis.

The Language of Business host Greg Stoller talks with three experts on planning and marketing a new business: John Francis, CEO of Test My Pitch; Patricia Gray, Principal at PA Gray Law; Leo Brea, Executive Director of Veconinter.


Host Greg Stoller


John Francis


Patricia Gray


Leo Brea

 

Do you need a 50-page Business Plan? – LOB 001

Episodes

Podcast: Play in new window | Download (Duration: 27:21 — 12.5MB) | Embed

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When doing a startup, do you need a full-fledged 50-page written Business Plan…or will a “back of the napkin” approach work just as well? The language of Business host Greg Stoller talks with three entrepreneurs and gets three different takes on the need for a Business Plan from Tony Solomons, President of Ideal Marketing Group; Jeff Hulton, entrepreneur, and Digital Artist; Cindy Brown, CEO of Boston Duck Tours.


Host Greg Stoller


Tony Solomons


Jeff Hulton


Cindy Brown