Category Archives: Episodes

How big is your digital stack? – LOB 074

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How big is your digital stack? What do people say about you when you leave the room? Finding the special “P1” customer. What are nonprofits willing to pay you when you give them ROI? The difference between regular marketing and digital marketing.

The Language of Business looks at digital marketing.  Greg Stoller talks with Anita Breardon,Cabinet M; Dan Sullivan, CEO of Crowdley; Julia Campbell, CEO of JC Social Marketimg; Manny Veiga, Content Manager, March Communications.

Business Pivots – LOB 021

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Business pivots. When the technology you’re using is no longer the best out there…how do you fix that? An interactive storefront display that works even when the store is closed. A craft brewery named for an island in South Boston that isn’t really an island, and the beer isn’t brewed there anyway. But it has a great name. And how do you choose a memorable name for your company? Pick one that’s fun to say. Greg Stoller interviews David Teplow, CEO of Integra Technology; Oleg Vyadro, CEO of Imagesurge; Adam Romanow, President of Castle Island Brewing Co; Scott Hunter, CEO of Vedavoo Better American Gear.

 

Kiss, bow or shake hands? Getting the international culture correctly – LOB 020

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Kiss, bow or shake hands? The appropriate hello depends on where you are. Learn how to play nicely in the international sandbox. Translating Korean into Norwegian…and getting it right. From the Netherlands to New Hampshire…not getting lost in translation. Greg Stoller‘s guests are Wendy Pease, Owner/Executive Director of Rapport International; Lance Shaw, Director of Product Marketing at Commvault; Kaarina Kvaavik, Managing Partner of Language I/O; Lucia Kash, Director of Business Development at Language I/O. The episode title comes from the book by Terry Morrison: Kiss, Bow or Shake Hands.

Decoding the ABC’s of finance – LOB 019

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How do you fund your next startup? Venture Capital or Private Equity? A bank loan? What does a hedge fund do? What about a mutual fund? Large Cap, Small Cap, VC, PE, IPO, ROE, CMO…the ABC’s of finance are decoded. Greg Stoller interviews Christopher Hennessey, Associate Professor of Law at Babson College; Steve Segal, Founding Partner at JW Childs Associates; Larry Gennari, Partner at Gennari, Aronson; Barry Sloane, President & CEO of Century Bank.

Consumer focused marketing – LOB 018

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The difference between being a trusted advisor and a service provider. The men’s deodorant marketing that failed, and the woman in a power Ninja pose that helped make a blender a huge success. How to keep your customers interested when you’re marketing outlet covers. Consumer-focused marketing.

The Language of Business looks at consumer-based marketing. Host Greg Stoller interviews Wendy Carr of Carr Marketing Strategy; George O’Shea, Strategic Consultant at Hyperwave Technologies; Al Peckham of LectraLock.

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Re-branding. Wayfair. ZipCar. Radio on the weekend. 130 year-old firefighter gear – LOB 017

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Re-branding everything from ZipCar to Wayfair to weekends on the radio. Re-branding digital medical records so they are more accessible. Re-branding 130 year-old protective firefighting gear as athletic wear for firefighters. Greg Stoller talks with logo specialist Melanie Lowe, owner of Power M Space Design; John Garabedian, Hall-of-Fame radio Talent and owner of CodCom Broadcasting; John Gobron, President of Aventura Awareness Computing; Rob Freese, Senior VP Marketing, Global Manufacturing, makers of protective firefighting gear for 130 years.

 

Jerry McGuire, anyone? Sports agents, naming rights and marketing your dreams all the way to China – LOB 016

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Is like being a sports agent like Jerry McGuire? Naming rights at a sports venue. What does it really cost? What kind of results are sponsors at sports venues really looking for? A marketing consultant to companies sponsoring worldwide sports events explains what it’s really all about. How one local boy wound up running a sports marketing group in China despite having a Boston accent and not speaking Chinese. Greg Stoller’s guests are Joe Rosen, Managing member of Orpheus Sports and Entertainment; Jay Fee, Partner at Nelson, Mullins, Riley & Scarborough; Dave Mingey, President of Glideslope; Tom McCarthy, CEO of Beijing International Group.

Global commerce with a local twist – LOB 015

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Why are so many people in China buying houses in the US…and paying cash? An immigrant from the Czech Republic came to America as an Au Pair and wound up becoming a lawyer and investor. Where would she invest today? A software program from Singapore can help kids learn to play a musical instrument…and stick with it. Plus, the first company in Palestine to do business with the US…and with Israel.  Commerce stories from across the globe .Greg Stoller talks with Titus Wong of V&E Real Estate; Marie Hladikova, Export Control Director at Boston University; Titus Young of Ingenio, Singapore; Ziad Anabtawi of the Anabtawi Group, Palestine.

No guarantees. Get the right people on the bus, in the right seat, who know when to get off the bus. – LOB 014

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There are no guarantees in business. You have to get the right people on the bus, and sitting in the right seat. You have to know when to get off the bus. You have to know how to research and market your product and recognize when it’s not working. You have to know when to get out. The Language of Business looks at hiring, marketing, transitioning, knowing when it’s time to leave and running a business when it’s your name on the door.

Host Greg Stoller talks with Mike Dreitzer, President of Ainsworth Game Technology; Bonnie Fendrock , Life Sciences Advisor at Red Sky Partners; Chuck Stravin, CEO of Mesa Home Products; Andrew Weiner, Owner of Catering by Andrew.

You’re talking, but do they know what you’re saying? – LOB 013

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Effective communication is always crucial – especially in business. In Episode 13 of The Language of Business host Greg Stoller talks with three experts in effective business communication; Melanie Calzetti-Spahr, specialist in listening skills; Bill Kenney, CEO of Test My Pitch; Marjorie Whittaker of The Whittaker Group, specialist in accent modification.