Every business idea carries a certain amount of risk. How much do you tell your investor about the risk? How do people in the energy industry deal with risk? Do analysts and investors react the same way when it comes to risk? What about the risks in keeping five-generation family business in the black, year after year? In this episode of The Language of Business, host Greg Stoller talks with experts in each area. Guests are Bill Contente of Gesmer Updegrove LLP, Bob Goodoff of Sewa View Advisors, Christopher Mirabile of LaunchPad Venture Group and Scott Allen of MS Walker.