The difference between being a trusted advisor and a service provider. The men’s deodorant marketing that failed, and the woman in a power Ninja pose that helped make a blender a huge success. How to keep your customers interested when you’re marketing outlet covers. Consumer-focused marketing. Greg Stoller interviews Wendy Carr of Carr Marketing Strategy: George O’Shea of Lindall Hill Group; Al Peckham of LecktralLock.